Product placement will be allowed on U.K. television for the first time at the end of the month -- and, unlike its U.S. version, any segments with such placements must be clearly identified to
viewers with a specially designed logo.
The new product placement rules "will enable commercial broadcasters to access new sources of revenue, whilst providing protection for audiences,"
according to a media regulator. (Love the "whilst" in that quote.)
Read the whole story at Guardian.co.uk »