Data: Few Consumers Don't Watch Web Video
CNET, Thursday, February 17, 2011 12:06 PM
A full 83.5% of all U.S. Internet users watched a Web video in January, according to new data from comScore. That works out to over 171 million consumers. "When it comes to online video, it's hard to find someone who hasn't watched at least one clip in the past month," jokes CNet.
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What's more, the average online video lasted about five minutes, and those who watched ad-supported content sat through an average of 24 seconds worth of commercials. With a little help from YouTube, Google led the way in total viewership last month, serving video to over 144 million unique viewers. Those consumers watched over 1.9 billion videos out of the nearly 4.9 billion watched in the U.S. across all video services last month, according to comScore.
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