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Marla Kaplowitz joined MEC as president, U.S. client services, a new position. Kaplowitz joins MEC from MediaVest where she was executive vice president, managing director, leading the Proctor & Gamble assignment.
MKTG promoted Ben Roth from executive vice president, creative to chief creative officer. A new position, Roth is charged with shaping and growing the agency's creative department along with attracting new clients and creatives within the agency. Roth joined MKTG in 2012, following a 20-year career that began at IBM ...
Mithun’s in-house media planning, buying and analytics unit, Compass Point Media, hired Melissa Schoenke, former director of media strategy of Target Corporation, as managing director where she will lead client media strategy, partnerships, investments and content integration.