• Forbes, Wednesday, February 23, 2011 9:45 AM

Carmelo Anthony is moving to the New York Knicks from the Denver Nuggets. He is a top scorer playing in the biggest market, and it doesn't hurt that his wife La La Vazquez is a big TV personality.

So he should be rolling in endorsements. But columnist Kurt Badenhausen says think again. "Look at Alex Rodriguez, who came to New York in 2004 as his sport's biggest star, and has yet to land a new high-profile endorsement deal," he writes.

Anthony has not done as well as draft classmates LeBron James, and Dwyane Wade. Wade makes $13 million annually from Nike, T-Mobile, Gatorade, Mission Skincare, Upper Deck, Flip Media and McDavid, notes Badenhausen. "James earned $27 million off-the-court last year thanks to deals with Nike, Coca-Cola, State Farm, McDonald's and Upper Deck. Anthony signed a seven-year extension to his original Nike deal in 2008 that bumped his off-court income to the $7-8 million range, but at No. 38 he still trails Wade (No. 28) and James (No. 7) in our look at the world's highest-paid athletes."

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