CK One Launches First Global Ad Push
The Moodie Report, Thursday, February 24, 2011 9 AM
A complex partnership of Phillips-Van Heusen Corp's Calvin Klein, Coty Prestige's Calvin Klein Fragrances, and Warnaco's Calvin Klein Underwear is bowing a global push for CK One.
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The effort bows March 1 online and in print, mobile and out-of-home. The campaign will be the largest digital initiative in the company's history. The global hub will be www.ckone.com, and interactive and digital consumer-content will be central to the push, with the cast of the campaign -- including singers, models, songwriters, and artists -- posing questions that consumers can answer. Consumers will also be encouraged to participate in the genesis of the campaign by posting photos and videos to the site.
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