CK One Launches First Global Ad Push
The effort bows March 1 online and in print, mobile and out-of-home. The campaign will be the largest digital initiative in the company's history. The global hub will be www.ckone.com, and interactive and digital consumer-content will be central to the push, with the cast of the campaign -- including singers, models, songwriters, and artists -- posing questions that consumers can answer. Consumers will also be encouraged to participate in the genesis of the campaign by posting photos and videos to the site.