The Atlantic's John Hendel dissects the plusses and minuses of Kachingle, a two-year-old company that allows readers to donate money to a news site or blog displaying a special widget.
Kachingle also opposes (somewhat confusingly in our eyes) subscription-based paywalls such as the one the New York Times will soon be implementing. So Kachingle wants readers to pay something for
content -- just not a specific fee mandated by the content provider?
Hendel says the Kachingle "tip jar" model sounds great on paper, but "the reality doesn't lend much confidence. Behavioral,
branding and design hurdles likely stand in the way of mainstream success. And besides, the tip jar never saved anyone."
Read the whole story at The Atlantic »
