GoldRun's 'Con' Promotes A&E's 'Breakout Kings'

  • March 3, 2011
Augmented reality platform GoldRun teamed with A&E Network to launch the "Catch A Con" Sweepstakes. The effort promotes A&E new series, "Breakout Kings," which centers on an unconventional partnership between the U.S. Marshals' office and a group of convicts. The "Catch A Con" promotion invites iPhone users to hunt down augmented-reality fugitives hiding out in New York, Los Angeles, Chicago, Philadelphia and San Francisco. Enlisting the GoldRun iPhone app as their crime-fighting guide, participants can locate and capture virtual escapees. Certain super stylish cons might also ditch their big-house jumpsuits for more stylish gear at the nearest Kenneth Cole, Brooklyn Industries and OMG Jeans retailers. "Prison Break," premieres this Sunday on A&E, at 10:00 pm.

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