Iris has been tapped by global household giant, Reckitt Benckiser, to handle the bulk of its digital marketing and eCRM strategy and implementation for its North American brands. Digital campaigns
will go live in USA & Canada this month. Brands will include: Airwick, Cepacol, Clearasil, Delsym, Durex, Easyoff, Finish, Franks Red Hot, French's, Lanacane, LiceMD, Lysol, Mucinex, Resolve,
Scalpicin, Veet, Woolite, Limeaway, RidX, Old English and dCon as well as multi-brand platforms Our Home Our Planet and Home Solutions News.
