The Interactive Advertising Bureau has named Euro RSCG MVBMS Partners as agency of record for the IAB's Interactive Branding Campaign (IBC). The IBC campaign is a pro bono effort by the interactive
advertising and marketing industry, with all ad inventory and services being donated by the industry, for the industry. The estimated value of the donated ad inventory and services is upwards of $5
million. Euro RSCG MVBMS succeeds Stein Rogan + Partners who conducted market research and developed the strategy, positioning and initial creative execution for a campaign currently underway entitled
"Interactive: It's the Active Ingredient." That campaign launched in July 2002 and to date has delivered over 340 million online impressions along with full-page ads in Forbes, Media and The Wall
Street Journal.
