• ReadWriteWeb, Monday, March 14, 2011 11:57 AM

Speaking with NetworkEffect, Google executives are shooting the most recent reports of a social network. Google's Chris Messina, who according to reports is helping spearhead a social initiative dubbed Google Circles, says he "didn't know what [the report] was talking about." Bigger picture, "While the search giant is thinking about how to better understand the subtleties of social relationships and may build such functionality into its various products, as it makes them more social, said Messina and others

Circles is not a product currently in development," according to NetworkEffect. Following a report in ReadWriteWeb, tech pundit Tim O'Reilly seemed to confirm the existence of Circles by tweeting "I've seen Google circles, and it looks awesome." O'Reilly later deleted the tweet, and told NetworkEffect via email: "It's not a product, per se, and it's not a new social network. Just some research-y thinking about how you could better manage social data."

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