After getting a personal demonstration of the new player at SXSW, paidContent's Staci Kramer called its quality "stunning." Tthe player is designed to work across multiple platforms, including Google TV. Eventually, KC Estenson, SVP and GM of CNN.com, expects the player to be available through any Web-connected TV. The player also features a playlist that moves with the user from device to device. Meanwhile, CNN eventually hopes to make offline viewing possible.