Sears Goes Blade To Blade Against Riding Mower Rivals
The New York Times, Monday, March 21, 2011 9:45 AM
Sears is telling consumers to go to its stores rather than Home Depot or Lowe's. The campaign, via the Chicago office of Y&R, uses headlines like "Sears Turf Wars, fighting the Home Depot and Lowe's for the right to be on your lawn." It includes Web video clips and a mobile app that lets consumers compare products sold by the three companies.
Read the whole story at The New York Times »
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