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Draft Chicago Wins Loews Account

Draft Chicago has been chosen by Loews Cineplex Entertainment to create a new design for Loew's retail environment and in-theater concession areas. Draft will be responsible for development of a new concession-area strategy, in addition to the testing of new creative designs and merchandising tools. Loews Cineplex operates or has partnerships in 312 theatres and 3,025 screens under the Loews, Cineplex Odeon, Star, Magic Johnson, Cinemex, Yelmo Cineplex, Megabox Cineplex and UFA names. The company's partnerships include: Magic Johnson Theatres, Yelmo Cineplex of Spain and Megabox Cineplex of Korea, and now Neue Filmpalast of Germany. Loews Cineplex is privately owned by Onex Corporation, one of Canada's largest companies with global operations in service, manufacturing and technology industries, and Oaktree Capital Management, LLC, a Los Angeles based private investment management firm specializing in inefficient markets and alternative investments with approximately US$25 billion of assets committed for management primarily from institutional investors.
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