Real Media Europe Launches Open Insight
Jun 26, 2003, 12:00 AM
Real Media Europe, a division of 24/7 Real Media, Inc. on Thursday announced the launch of Web analytics tool Open Insight. According to the announcement, the introduction of Open Insight into Real Media's existing suite of technology solutions and services gives the company a dominant position as the one-stop-shop for the solutions and tools needed to address the three principal components of interactive communication: advertising, content and audience management. In combination with Open AdStream, Real Media's ad serving platform, Open Insight enables publishers to analyze audience information and tie-in advertising delivery. Real Media offers Open Insight in two versions: as an outsourced solution hosted in Real Media's data centers, or as a locally-managed application.