• Washington Post, Wednesday, March 23, 2011 2:15 PM

The Washington Post's Jason Horowitz provides a fascinating behind-the-scenes look at Media Matters' boot camp, which trains liberal pundits to stand up to right-wing opponents on-air.

One key lesson for the pundits: "to ooze likability and reasonableness, and make their opponents seem otherwise."

The need for such training is underscored by one of the sessions Horowitz covers, in which "Drew Westen, the Democratic message guru and author of The Political Brain'.... showed examples of the right's genius for branding (from 'government takeover' to 'death taxes') and the left's relative ineptitude."

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