Elizabeth Taylor Helped Define Celebrity Endorsement
Ad Age, Thursday, March 24, 2011 9 AM
Before she made spots for perfumes, Liz Taylor shilled for products like Whitman's chocolate, Lustre-Creme Shampoo, Lux Soap, Max Factor cosmetics and ArtCarved Diamonds.
Read the whole story at Ad Age »
In 1996, she got CBS to place herself and "Black Pearls" fragrance into the story lines of four primetime shows on the same Monday night, an integration feat unparalleled since.
Recent Around the Net In Brand Marketing Articles
-
One Million Moms Vs. Salad Dressing June 18, 9:31 a.m.
One Million Moms is in a tizzy because of a Kraft Zesty Italian dressing ad in ... -
Noodles & Company Sets IPO June 18, 9:31 a.m.
Noodles & Company, owned by Catterton Partners along with Canadian pension investment board Argentia Private Investments ... -
Heineken Shares Dad Jokes June 18, 9:31 a.m.
In honor of Father’s Day last Sunday, Heineken celebrated dads and and corny dad humor. The ... -
Lou Lou: Small Store Makes Good June 18, 9:31 a.m.
Washington , D.C., area Lou Lou started in a shoe-box sized space in D.C. Now it ... -
JCPenney Goes Back To Visible Staff June 18, 9:31 a.m.
JCP's "un-dress" code is a legacy of ousted Chief Executive Officer Ron Johnson, the former Apple ... -
Fiat Ponders Future Products June 18, 9:31 a.m.
Fiat is getting bigger with the new four-door 500L. Where next? The maker is hoping to ... -
Macy's 4th Celebration Includes Empire State Building June 17, 8:03 a.m.
The Empire State Building will be used in the 37th annual Macy’s 4th of July Fireworks ... -
Superman Takes Off With Help Of Only One Game June 17, 8:03 a.m.
Warner Bros. and Legendary Pictures’ "Man of Steel" has made $196.7 million globally and $125 million ... -
Apple Wants A Slice Of Telematics. Will Cars Assent? June 17, 8:03 a.m.
At its developers' conference last week, Apple said it plans to more seamlessly link its iOS7 ... -
Wendy's Rethinking Value Menu June 17, 8:03 a.m.
The 6,500-unit Wendy's chain tried "Right Price Right Size", but the menu is not attracting enough ...
Be the first to comment on "Elizabeth Taylor Helped Define Celebrity Endorsement "
Leave a Comment