Bolt Uses Web to Reach Teens
Jul 22, 2004, 12:00 AM
Bolt is ranked as the No. 1 youth hangout on the Web and reaches 3.5 million people each month (the site will most likely have 10 million users registered this year). In addition to these rocketing numbers, the company gathers useful data, regarding teens, for their marketing partners through tracking surveys covering travel to clothing to politics. The company aims to stay ahead of the trend and aid marketers in deciding what and how to sell to teens using the Web, instead of traditional media.