WB Offers 'Harry Potter' On Facebook
Wall Street analysts are fascinated by Netflix. Any content acquisition it makes or potential rival it faces is chronicled intensely. When Warner Bros. began making films available on Facebook earlier this month, one take was that it offered no credible threat -- in the short term.
Among the reasons offered by Goldman Sachs' Ingrid Chung was the dearth of content and lack of "wide distribution across devices that connect to the living-room TV." Still, she wrote that over time, Facebook's massive user base was something to consider.
Warner Bros. launched a pay-per-view streaming option, where Facebook credits worth about $3 can be used to make a purchase, with only "The Dark Knight" available.
On Monday, the studio made more content available (in what it is referred to as a test) by adding five more films, including two in the "Harry Potter" series and "Inception."
Viewers can stop and resume watching as they choose for 48 hours. And this being Facebook, posting comments is an option.
Thomas Gewecke, head of Warner Bros. digital distribution, stated that the added titles have "substantial followings on Facebook. The Fan Pages for 'Harry Potter' and 'Inception' alone are two of the most popular and active communities on the site."
Recent MediaDailyNews Articles
-
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ... -
NBC Gives 'Voice' To Tuesday, ABC 'Dancing' Into Second Place May 22, 5:08 p.m.
Two nights left of the TV season and NBC scored a Tuesday night win.Its big show, ... -
Multichannel Video Cos. Register Subscriber Loss, Satellite TV Gains May 22, 10:55 a.m.
For the first time in a year-long period, the biggest multichannel video companies have witnessed a ... -
DPAA Taps Enhanced TV Ad Vet Frey As New Chief May 22, 8:08 a.m.
Barry Frey, a long-time cable and interactive television executive who helped pioneer the field of “enhanced ... -
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ...
Be the first to comment on "WB Offers 'Harry Potter' On Facebook"
Leave a Comment