Market Plastics? Even A Commodity Needs Love

Plastics News, Wednesday, March 30, 2011 11:30 AM
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Plastics companies are looking at new ways to market themselves and that includes using social media. In a new survey, over half of 310 plastics companies are boosting their B-to-B marketing budgets, but Mary Scheibel of marketing firm Scheibel Halaska said their messages need to be focused on things like how they have changed post-recession to offer more efficient or better services to customers. Only 74% of marketers polled said that Marketing is only "somewhat aware" of their efforts. "I tell a lot of people in this industry sector, 'you spend a lot of time telling me what you do, but you don't spend very much time telling me what you can do for me,'" said Scheibel.
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