The McDonald's mascot will be central to the fast-feeders efforts to reach kids this year. A new TV campaign asks kids to download their photos to his website to create viral "Ronaldgrams" showing
themselves with the clown. The ads have him cavorting around town carrying an empty picture frame, speaking to people, dancing about and being generally clownish. He will appear in half a dozen of
such ads in coming months urging kids to create Ronaldgrams, an effort to make the clown relevant in the digital age.
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