CJ Reaches Out To Publishers
Jun 18, 2003, 12:00 AM
Pay-for-performance marketer Commission Junction announced the launch of a publisher initiative to enhance capabilities and revenue potential from CPA (cost-per-acquisition) advertising offers. Four main components of the publisher initiative include the ability for publishers to promote to advertisers their specific marketing methods, locate CPA offers designed for email campaigns, search for specific ad types that will interest targeted audience and reconcile aggregate commission payments. The company says the new solution gives publishers the capability to display their business models and promotional methods to advertisers. These business models, such as search marketing, Web content, software, or email marketing, will now be prominently shown within the network interface, called the Account Manager. To facilitate a growing number of email marketers, Commission Junction has also created a new email link type that enables publishers to locate CPA offers created specifically for email campaigns and track their results along with the other advertisers and ads they promote. This feature complements the recently announced partnership with Topica, a leader in email publishing solutions, to promote responsible email practices.