• Gigaom, Thursday, April 7, 2011 5:16 PM

Though many newspapers are using blogs, Facebook and reader comments "as tools for reporting and journalism," some newspaper executives don't seem to understand the "social" part of social media -- "at least when it comes to letting their journalists engage with readers as human beings," writes Matthew Ingram on Gigaom.

As an example, Ingram analyzes the new social-media policy introduced at the Toronto Star, "which tells its staff not to express personal opinions - even on their personal accounts or pages - and not to engage with readers in the comments."

Read the whole story at Gigaom »