Tierney - General Motors
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Apr 11, 2011, 3:30 PM
Tierney, Philadelphia, has been selected as public relations agency of record for General Motors in Pennsylvania. The agency will create and execute grassroots brand advocacy programs for Chevrolet, Cadillac, Buick and GMC products, using social and traditional media, consumer outreach and influencer engagement, and by sharing consumer stories on a new Web site, DrivingtheNortheast.com.
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