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Save-A-Lot Experiments With New Concepts

Supermarket News, Tuesday, April 12, 2011 10:15 AM

The retailer Save-A-Lot, a division of Minneapolis-based Supervalue, has a goal of doubling store count to 2,400 locations by 2015. The discount chain, which looks to grow in the U.S., has been trying co-branded stores with a Hispanic-oriented operator in Texas and a test with drug store operator Rite Aid at 10 stores in South Carolina. In addition, some licensees are experimenting with new offerings to drive better returns, such as deli departments.

The St. Louis-based company, operated mainly by independent licensees, has had an expansion mindset since Craig Herkert became CEO of the parent company two years ago. The former Wal-Mart executive realized Save-A-Lot was one of parent Supervalu's best brands and wants to double its store count in five years.

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retail, supermarket

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