Around the Net

Our Apparently Insatiable Demand For Media Content

  • Adweek, Tuesday, April 12, 2011 2:45 PM
Buoyed by the ubiquity of digital devices and media, Americans now spend an hour and 21 minutes more per day with media than in 2001, according to a study conducted by Arbitron and Edison Research.

That's roughly 20% more time spent not only on the Internet but on broadcast media -- stats that came from a telephone survey of 2,020 people.

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