News Brief
PagesJaunes Renews Real Media Europe Contract
Jun 23, 2003, 12:00 AM
Real Media Europe, a division of 24/7 Real Media, Inc., has announced that PagesJaunes, a French subsidiary of Wanadoo, has renewed its contract to use Real Media as exclusive provider of advertising management technology. According to the terms of the contract, Open AdStream will be used locally on www.pagesjaunes.fr site and by sixty (60) "Wanadoo Villes" websites, including lyon.wanadoo.fr or marseille.wanadoo.fr, which are all accessible from the Wanadoo portal. Relying on Real Media's Open AdStream since 1999, PagesJaunes has attracted more than 246,000 advertisers to its website. Now, it has extended the use of its Open AdStream license to all sixty sites on which the company sells ads.
Recent Online Media Daily Articles
-
Consumer Action: Most Consumers Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ...


Be the first to comment on "PagesJaunes Renews Real Media Europe Contract"
Leave a Comment