PagesJaunes Renews Real Media Europe Contract
Jun 23, 2003, 12:00 AM
Real Media Europe, a division of 24/7 Real Media, Inc., has announced that PagesJaunes, a French subsidiary of Wanadoo, has renewed its contract to use Real Media as exclusive provider of advertising management technology. According to the terms of the contract, Open AdStream will be used locally on www.pagesjaunes.fr site and by sixty (60) "Wanadoo Villes" websites, including lyon.wanadoo.fr or marseille.wanadoo.fr, which are all accessible from the Wanadoo portal. Relying on Real Media's Open AdStream since 1999, PagesJaunes has attracted more than 246,000 advertisers to its website. Now, it has extended the use of its Open AdStream license to all sixty sites on which the company sells ads.