• April 18, 2011

Prometheus Global Media, which last year acquired the Adweek magazines group along with other magazines from Nielsen Co., officially re-launched it this morning by folding Brandweek and Mediaweek into a "single" Adweek brand. Under new Editorial Director Michael Wolff, the trade magazine also announced a "renewed purpose" - as "The Voice of Media." MediaPost, which publishes magazines and electronic publications such as MediaDailyNews remains the voice of the entire media marketplace, including people who buy media, such as advertisers and agencies. This morning's announcement confirms months of speculation that Wolff hopes to remake Adweek into more of a celebrity-personality oriented publication, focusing on, "the 'super influencers' - those affecting business and culture at large-which includes people ranging from Jay-Z to Mark Zuckerberg and Jay Carney to Jon Stewart." Among the stories highlighted in the new Adweek's inaugural issue include a cover story, "Madison Avenue Moves To Brooklyn," which was the subject of OMMA magazine's November 2010 edition . The issue also includes a profile on venture capitalist Fred Wilson, an examination of The New York Times' new "pay wall," and a piece on how ad agencies are trying to reposition beleaguered auto industry Mecca Detroit.