Tennis Launches Brand Campaign
Jun 24, 2003, 12:00 AM
The World Tennis Association Tour announced the launch of a brand marketing campaign, which centers around the slogan "Get In Touch With Your Feminine Side." It features many of the WTA Tour's internationally- recognized stars, including Serena Williams, Kim Clijsters, Venus Williams and Daniela Hantuchova, in a 30-second television commercial and a variety of print ads. The television and print ads, which represent the most significant branding effort in the Tour's 30-year history, will at first be used primarily by WTA Tour tournaments in approximately 30 countries in the promotion of their events, strengthening the position of women's tennis as the pre-eminent professional women's sport. The print ads debut on billboards in London locations this week, coinciding with the start of The Championships at Wimbledon. The campaign was developed by the San Francisco office of TBWA/Chiat/Day.