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SoDak: It's More Than Mt. Rushmore

South Dakota is a tourist destination. The haunting, empty big sky, Black Hills, that bike-crazed week in Sturges, and, yes, Mt. Rushmore are big business for a state that is so off the beaten path that a lot of roads that lead there are probably beaten paths. But tourism season is gearing up in the region, and marketing leaders there are looking to sophisticated marketing to lift tourism in a state that saw a record $1 billion in visitor spend last year. Last year the state's Pennington County got $304 million of that, a double digit increase over 2009, and room occupancy in Rapid City hit a record 633,000 rooms sold.

Read the whole story at The Rapid City Journal »

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