How ESPN's New Endorsement Rules Fall Short
Poynter Review Project , Thursday, April 21, 2011 3:31 PM
Poynter Review Project's Kelly McBride and Regina McCombs analyze ESPN's new endorsement guidelines for commentators, giving high marks to some rules but concluding ESPN doesn't go far enough at avoiding conflicts of interest.
Their biggest beef: "too much wiggle room carved out to accommodate big stars." The "one whopping exception" to most endorsement guidelines are those folks"who typically played or coached a sport, and they make up more than half of the 1,000-plus public-facing individuals ESPN refers to as 'talent.' That means most of the talent it employs can enter into the very type of contract that prompted the outcry in the first place."
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Their biggest beef: "too much wiggle room carved out to accommodate big stars." The "one whopping exception" to most endorsement guidelines are those folks"who typically played or coached a sport, and they make up more than half of the 1,000-plus public-facing individuals ESPN refers to as 'talent.' That means most of the talent it employs can enter into the very type of contract that prompted the outcry in the first place."
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