A Guide To Event Tracking, Virtual Pageviews

PPC Hero, Friday, April 29, 2011 1:04 PM
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Jessica provides a guide and tells marketers why they should care about Google Analytics IQ testing -- event tracking and virtual pageviews. She runs through two basic ways to modify Analytics code to measure goal metrics, and explains why event tracking will not skew pageview results, but search marketers should know the difference.
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