Simmons Market Research Bureau and MTV Networks today announced the signing of a comprehensive multi-year license agreement which provides Simmons' National Consumer and National Teens Studies and
linkage to national television and cable ratings using Simmons' unique Behaviorgraphics segmentation system. MTV Networks joins a rapidly growing list of television and cable networks, major
advertisers and agencies that have recently adopted Simmons and the Behaviorgraphics TV ratings link. NBC, Telemundo, Fox Television, Discovery, Foote Cone & Belding and numerous others are presently
Simmons/Behaviorgraphics licensees.
