• by David Goetzl  @dgoetzl, May 4, 2011

WhatCounts President Allen Nance said email marketers need to read the Online Trust Alliance's "Security By Design" recommended security guidelines.

He recently saw an RFP that included questions lifted from it verbatim. The RFP asked for a dedicated instance of a database, not a different partition on the same server. It was the first time he saw that in an RFP.

Nance added: "We're going to see a much greater emphasis on dedicated databases."