Not a complete stranger to TV advertising, Google has returned to the tube to promote its Chrome browser. One spot highlights Dan Savage and his "It Gets Better" campaign, while another features a
father chronicling his daughter's early years. Yet, "It's not clear at all to me how these ads promote Chrome as opposed to Google services in general," writes MediaMemo's Peter Kafka. "Or the
Internet in general, for that matter." In Google's defense, both ads feature Chrome's logo prominently, and subtly illustrate how the browser can complement a user's online activities. Kafka, however,
also asks whether it makes sense for Google to promote a Web browser on any medium other than the Web. "I had the same question when Google ran an ad promoting search during last year's Super Bowl,"
he notes. "But whatever -- Google seems committed to the idea, and TV makes more sense than print ads."
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