- Prime Video Consumers Can Proceed With Claims Over 'Buy' Button
MediaDailyNews, Wendy Davis - Monday, March 18, 2024
Amazon must face claims that it violated consumer protection laws in thr ...
- Ryan Joe Named EIC Of 'Adweek'
Publishers Daily, Ray Schultz - Monday, March 18, 2024
Joe was advertising editor at "Business Insider." ...
- Woods Launches Unrestricted Free Agency, Focuses On Long-Term Brand Strategy
MAD, Fern Siegel - Friday, March 15, 2024
The new agency's first campaign will break in early March for ...
- Amazon Apologizes For Costly Errors Made By Its Automated Ad System
MediaDailyNews, Laurie Sullivan - Friday, March 15, 2024
A seller of gaming computers discovered Amazon had charged him thousands ...
- Microsoft Windows Puts Pop-Up Ads Into Google Chrome
MediaDailyNews, Laurie Sullivan - Friday, March 15, 2024
Microsoft is reportedly once again using pop-up ads in Google's browser ...
- Where Your Advertising Work Comes To Life: It's That Time Of Day
TV Watch, Wayne Friedman - Monday, March 18, 2024
TV advertising still has a strong impact on consumers. But when a ...
- Mythbusters: LinkedIn Edition
MediaDailyNews, Zach Oscar - Friday, March 15, 2024
Here's a follow-up myth to the myth that people like advertising: ...
- TikTok Tries To Prove Its Worth To U.S. Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
This week, TikTok released a feature that allows creators to track trendi ...
- Microsoft Deal With Oracle Provides Clues To Its AI Investments
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
Microsoft is making investments in infrastructure to dominate the areas of ...
- Reddit Introduces 'Free-Form' Ads Inspired By User Threads
MediaDailyNews, Colin Kirkland - Thursday, March 14, 2024
According to the company, "free-form ads" are designed to help advertisers intera ...
- New Ad Management Tool Offered To Small Publishers
Publishers Daily, Ray Schultz - Thursday, March 14, 2024
Company claims product will democratize access to monetization tools. ...
- AI Act Gets Final Approval From EU Lawmakers
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
In a first to regulate AI, European Union lawmakers on Wednesday ga ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- Meta Introduces Advantage+ Campaign Updates For Retailers
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
the new AI-powered ad tools aim to provide more information and personalizati ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- March Madness Nears Sellout, Single-Digit Ad Price Gains
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gai ...
- San Francisco Resolution Says City Should Spend On Local Media
Publishers Daily, Ray Schultz - Tuesday, March 12, 2024
The Board of Supervisors urges San Francisco city departments to invest ha ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Alaska Might Kill Some Paid Public Notices In Newspapers
Publishers Daily, Ray Schultz - Monday, March 11, 2024
State Senate considers a bill that would remove the requirement that a ...
- 5 Agencies Consolidate To Create Amp
MAD, Fern Siegel - Friday, March 8, 2024
AMP Agency, Upshot, Hatch, Genome and SmallTalk consolidated into a new integrat ...
- Media Consumption Shifts Influence Voters' Receptivity To Political Ads, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Voters are more than twice as likely to be receptive to politic ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find Workarounds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Adjusting to the loss of ad-targeting signals, app developers and publishers a ...
- X's Streaming App Will Link Its Search, Social Data To TV Viewing Habits
MediaDailyNews, Laurie Sullivan - Sunday, March 10, 2024
The service would enable Elon Musk to integrate ad options for bran ...
- National Linear TV Ad Market Fell 7% In Q4 2023
MediaDailyNews, Joe Mandese - Monday, March 11, 2024
"[It] represented a microcosm of the U.S. national linear TV landscape," observ ...
- New LP Ad Targets Republicans On Capitol Hill
Mediapsssst, Richard Whitman - Friday, March 8, 2024
With some Republican voters looking for an alternative to Trump, the a ...
- Cable TV Networks Adding Sports To Avoid The Inevitable?
TV Watch, Wayne Friedman - Monday, March 11, 2024
Warner Bros. Discovery's TruTv will now regularly program nightly sports programming, includi ...
- Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Microsoft will offer the option to buy ads through Microsoft Performance M ...
- Disney Sells Out Oscar Spots
Television News Daily, Wayne Friedman - Thursday, March 7, 2024
Disney says it has sold out ad inventory with an average pri ...
- Microsoft Adopts Google Privacy Sandbox
MediaDailyNews, Laurie Sullivan - Wednesday, March 6, 2024
Microsoft Advertising will adopt Google Privacy Sandbox for its privacy standards, despi ...