Cable Beats Broadcast
Dec 29, 2002, 12:00 AM
Ad-supported cable surpassed the collective primetime audience of the seven broadcasting networks by a significant margin for the third consecutive week, according to the Cabletelevision Advertising Bureau analysis of Nielsen primetime data. The margin was 2.5 million homes, 2.4 ratings points and 4 share points, CAB said. Ad-supported cable's average primetime U.S. household delivery rose almost 1.6 million homes to 30.8 million, ratings rose 1.2 points and share increased 0.8 point to 49. Five of the seven broadcast networks recorded share losses for the week, with NBC and Pax break even.