Now through June 5, fans can use the tool to send a "GNO" invite with time, date and Applebee's location, plus a personalized note. They can also keep track of events they are hosting or attending.
In an accompanying contest, those who throw events are encouraged to post photos on the Facebook page. The top three vote-getters each week for the next four weeks will receive a $50 Applebee's Gift Card.