Hewlett-Packard Co., the Palo Alto, Calif.-based marketer that until recently used as many as 80 different interactive agencies around the world, yesterday announced a consolidation of its interactive
agency roster. Goodby, Silverstein & Partners, San Francisco, HP's agency of record for global branding, was tapped to lead creative development for online branding. Modem Media, San Francisco, and
Interpublic Group of Cos.' FCBi, New York (both of which already had HP's interactive business), will share responsibilities for HP's interactive advertising as worldwide network agencies of record.
