• Forbes/Mixed Media, Thursday, May 12, 2011 4:15 PM

Initially, publishers were hesitant to accept Apple's rules for iPad magazine subscriptions, but more are coming round -- because their fears that they wouldn't be able to get subscribers' data turned out to be mostly unfounded, writes Forbes' Jeff Bercovici. Roughly 50% of consumers have opted in to allow Apple to share personal data with publishers.

"To me, this makes a real statement about how much trust Apple customers place in the company's ability to create user experiences that are safe and enjoyable," writes Bercovici. "Can you imagine 50 percent of people opting in to anything out there on the open Web? No chance. But within the carefully manicured, curated confines of the App Store, it's a different matter. That Steve Jobs just might be onto something."

Read the whole story at Forbes/Mixed Media »