Kirby Leads Demand Media Mobile Efforts
May 17, 2011, 4:24 PM
Demand Media tapped Michael Kirby as senior vice president/GM, mobile to lead the company's mobile strategy, reports Web Pro News. Demand has mobile products, including diet and fitness apps for its LiveStrong brand and a GPS-based app for its Trails.com brand, and the mobile eHow interface. Previously, Kirby has been a game producer at Activision and run e-commerce at ESPN.