Digitas, Kraft Launch 'HerSay' Series
Publicis agency Digitas, its client Kraft, and media company DECA TV have teamed up to launch "HerSay http://www.hersay.com," a daily, 2-4 minute online video show for women. Soleil Moon Frye, former child star of "Punky Brewster" and now a popular blogger, hosts the show, which debuted Monday.
Content and themes for each episode are based on what's buzzing in the women's blogosphere, Digitas told BostInnovation.com. Topics the first week have included Maria Shriver leaving Arnold Schwarzenegger, Ashton Kutcher joining "Two and a Half Men" and recycling old bridesmaids' dresses. Digitas said that 40 of the first 72 episodes will weave in and feature Kraft brands. Tuesday's episode opened with a video ad for Kraft Macaroni & Cheese. --Les Luchter