RightsFlow, a licensing and royalty service provider, has hired Chris Potter as director of marketing. Potter will be responsible for the development and execution of cross-platform marketing programs
and analytics for RightsFlow's services and products including enterprise bulk licensing, and Limelight, the company's online cover song clearance utility. Previously, he was director of lifestyle
marketing and interactive services for The Orchard, where he oversaw lifestyle-based marketing campaigns.
