Weight Watchers Taps McCann As Social AOR
May 23, 2011, 12:00 AM
Weight Watchers has named Interpublic's McCann NY has been named its agency of record for social media. The decision came after a review that included nine digital and specialist social media shops. Publicis' Razorfish will continue to handle social media analytics for Weight Watchers. McCann NY has handled creative for Weight Watchers since 2007, and earlier this year introduced the "It's A New Day" campaign, with Jennifer Hudson.