Forecast For Trad Media Ad Spend: Blue Skies For TV, Turbulence For Print
RBR.com/TVBR.com, Tuesday, May 24, 2011 4:30 PM
Overall, ad spending in traditional media is rebounding a bit from its big plunge of 18.5% in 2009, with spending up 2% in 2010, according to eMarketer.
Still, the type of media determines the level of good news in the forecast. TV will fare the best, since "it still takes up more time per day for the average consumer than any other medium," according to RBR.com/TVBR.com. "Radio will hold its own as well."
All blue skies for the readers of that Web site, who presumably are in the biz. Not such a happy picture for the print medium, threatened by the Web and still trying to "work out online revenue models."
Read the whole story at RBR.com/TVBR.com »
Still, the type of media determines the level of good news in the forecast. TV will fare the best, since "it still takes up more time per day for the average consumer than any other medium," according to RBR.com/TVBR.com. "Radio will hold its own as well."
All blue skies for the readers of that Web site, who presumably are in the biz. Not such a happy picture for the print medium, threatened by the Web and still trying to "work out online revenue models."
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