At the new store, phones can be filtered by 45 different categories, including style, price, operating system and special deals. The company has also devised icons to illustrate what a device can and can't do as well as images, size comparisons and descriptive videos for each phone.
The site also offers a side-by-side comparison display for different service plans and a purchasing tool that offers a step-by-step guide through the sales process and a simplified checkout.
"With tens of millions of visits per month, Sprint.com has evolved into a destination site with the integration of our popular social networking community, more than 60,000 expert and customer reviews of our products, the launch of new self-service features in My Sprint, and the inclusion of a variety of tutorials, videos and support services for customer devices," said Mike Cooley, Sprint's vice president for online channels, in a statement.
advertisement
advertisement