Around the Net

Twitter Buys AdGrok

  • ClickZ, Wednesday, June 1, 2011 1:03 PM
Twitter acknowledged Tuesday that it has purchased AdGrok, a keyword-bidding platform, for an undisclosed sum. Christopher Heine believes the deal, made to acquire talent and technology, could help marketers better target Promoted Tweets, Promoted Accounts, and Promoted Trends advertising.

Read the whole story at ClickZ »

Next story loading loading..