Twitter Buys AdGrok

Twitter acknowledged Tuesday that it has purchased AdGrok, a keyword-bidding platform, for an undisclosed sum. Christopher Heine believes the deal, made to acquire talent and technology, could help marketers better target Promoted Tweets, Promoted Accounts, and Promoted Trends advertising.
Read the whole story at ClickZ » Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.