NetRatings Buys NetCrawling
Jul 23, 2003, 12:00 AM
NetRatings, Inc. this week announced today that it has acquired NetCrawling S.A., the developer and marketer of LemonAd, one of Europe's leading online advertising monitoring services. To be branded Nielsen//NetRatings LemonAd, the service provides online advertising intelligence for eleven European markets including the U.K, Germany, France, Italy, the Netherlands, Switzerland, Belgium, Austria, Sweden, Norway and Denmark. LemonAd delivers information to advertisers, advertising agencies and publishers, including a monthly overview of the online advertising market, insight into the latest trends, in-depth analysis of campaign activity and information for the top advertisers on more than 3,600 websites. The financial terms of the transaction were not disclosed.