Queer Eye Breaks Records for Bravo
Jul 24, 2003, 12:00 AM
This week's 10-11 p.m. episode of Bravo's new original series "Queer Eye for the Straight Guy" sustained its previous week's successes by attracting 1.274 million viewers in the adult 25-54 demographic, up 7% from the premiere (1.166), which had beaten the network's previous record by 68%. The new episode was also seen by 1.147 million viewers in the adult 18-49 category, 1.569 million total viewers and garnered a 1.39 household rating, becoming the second most-watched show in the history of the network, behind only the premiere of "Queer Eye for the Straight Guy" last Tuesday. "Queer Eye for the Straight Guy" continues to improve the time period with a 722% increase over 2002-03 season average in 25-54 (155,000). Bravo again reclaimed the #2 spot among ad-supported cable network during this hour in the 25-54 category, beating out MTV's "The Real World" and "The Osbournes," trailing only the premiere of FX's "Nip/Tuck." "The increase in numbers from week to week is exactly what you hope for with a new show," said Jeff Gaspin, President, Bravo. "This confirms that we have a hit and its clear that 'Queer Eye' is a water cooler series."