News Brief
LookSmart Records One-Billionth Paid Click
Jul 24, 2003, 12:00 AM
LookSmart today announced that it has delivered its one-billionth paid introduction, making it the first paid search inclusion provider to reach this milestone. To celebrate the one-billionth-paid click, LookSmart awarded the recipient site, PracticeFast.com, with one year's worth of free LookSmart traffic. "As the pioneer and leader in paid search inclusion, LookSmart is extremely pleased with this achievement," said Jason Kellerman, chief executive officer of LookSmart. "Until now, only pay-for-placement search companies have attained this measure of scale. It drives home the growing importance of paid inclusion for both advertisers and the portals." The announcement follows LookSmart's recent signing of a search distribution agreement with Lycos that marks the first application of the Company's high-relevance, high-value "Optimized Results Sets" commercial search listings product. "LookSmart delivers high quality traffic that converts for my business," said Vladimir Grigorian of Atlanta, Georgia-based PracticeFast.com. "Their model of paid inclusion has reduced my search marketing costs, improved ROI and saved me time, since there are no auctions to monitor. Receiving the one-billionth paid click and a year's worth of free traffic is a great bonus."
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