From A-ZMOT: What You Need to Know About Google Today

by Aaron Goldman, Jun 14, 2011, 3:16 PM

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If you're in search marketing, you probably hang on Google's every word. It's time to start hanging on every letter!

Here's what every search geek needs to know about Google today, from A to Z...

AdMeld: Google is doubling down on the display space, which is on pace to surpass search spending by 2015.

Blogger: Boring. Buzz: Busted. B is just not Google's letter.

Chrome: Now with apps on the menu.

Display: Gotta fill that search funnel somehow! Watch this space.

Earth: Google's efforts to save our planet are electric, but I'd settle for free WiFi. Just think how many more searches that'd generate! 

Free: Speaking of free, if you're not taking advantage of Website Optimizer, your search geek badge is hereby revoked. 

Gingerbread: The Android platform behind the Nexus S (enabling NFC, among other features) is a tasty treat in a long line of desserts. And here I thought it was hard to come up with something for every letter!

Homepage: Hope you managed to rock out with last week's Les Paul tribute. This guy sure did.

Images: Great way to avoid the sea of blue links.

Jambool: Don't make people leave your app to transact with you. Jambool, a company Google bought last year, now serves as the backbone for Google In-App Payments.

Knol: Just kidding. You don't need to "kno" anything about this.

Location: Location. Location.

Mobile: The movement has been mobilized. Schmidt sure got this one right.

Noogler: It's still pretty darn tough to get a job at Google.

Orkut: Kaput?

PLA: Product Listing Ads. As close as we're gonna get to display ads on SERPs?

Queries: I've been tracking the monthly ups and downs of Google's U.S. query share since the launch of Bing in June 2009. Google was at 65% when Bing launched. In May 2011 it stood at 65.4%. Bing nearly doubled from 8.4% to 14.1% but it was all at the expense of Yahoo.

Realtime: Make sure you're monitoring your brand in real time through Google Alerts. And leverage Google Realtime search for quick SEO wins.

Sitelinks: Now embedded.

Trends: Still no better way to finger the zeitgeist.

Urchin: Did you know the predecessor of Google Analytics was still available? It'll cost you $10k but has some differentiated features.

Voice: Click to Call. Voice search on Google.com. Can you hear me now?

Wallet: Beyond ridding you of those pesky (and dirty!) bills, Google Wallet will help you connect the dots between your online marketing and in-store purchases.

Xtensions: Cheating, I know. But don't cheat yourself by not using them in your ads.

YouTube: 48 hours of video uploaded very single minute. That's a lot of crap. But a lot of crap means a lot of cheap, make that *efficient* advertising. Try it. You'll be surprised.

ZMOT: Zero Moment of Truth. The reason search is such a powerful marketing platform -- and Google is what it is today.

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0 comments on "From A-ZMOT: What You Need to Know About Google Today".

1. Rod Fielding from Zen Internet
   

   commented on: June 14, 2011 at 4:13 p.m.

   The link to 'Web Site Optimizer' is dud.
   (Should be: http://www.google.com/websiteoptimizer/b/index.html )

2. Aaron Goldman from Kenshoo
   

   commented on: June 14, 2011 at 9:57 p.m.

   Fixed! Good looking out, Rod.

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